The Internet has been called
the great equalizer,
and for good reason - everybody looks the same. Joe's Fish and Bait Shoppe can mount just
as impressive a website as International
Worms and Lures, the big, multi-national
conglomerate.
Potential customers don't see
a hundred thousand
square foot office complex or
the fridge
in Joe's garage - all they see
is Joe's website
and Joe's message. And you know
what? When the product and offer is right, they
don't care! Most folks want confidence in their purchase
and know that you are there to
stand behind
it if something goes wrong. For
many, that
confidence comes from a professional
appearance
and business like manner, things
that you
can present on your website.
Are you ready for your own website?
Click here to find out how to start!
Now that you're on equal footing
with the
big boys, what's your message
and what can
you do for your customers? The
"web"
is a tremendously versatile place
and there
is almost no limit to what you
can do. You
can sell, you can inform, you
can reach people
anywhere in the country or the world. You can provide freebies to customers at
almost no cost to you, that will
keep them
coming back to your website day
after day.
And each time they come back,
they see your
message. What do you want to say to them?
Is that not enough? Here are
some more things
you can do with a website:
- Provide customer service, 24 hours a day, 7 days a week with help files, diagrams, answers to common
problems and a way for people
to help themselves.
For many help desks, the same
problems arise
time and time again. Answer
them once and
let your customers help themselves.
- Answer Frequently Asked Questions about your products, your business, your
shipping costs or directions
to your store.
You can now answer your potential
customers
questions before they are asked.
- Provide potential customers with datasheets
and literature that allows
them to create a desire for your product or service. When they're searching the web for information,
do you want them to find yours
or your competitors?
- Announce your latest news and product releases
- what good is that big sale
if nobody knows
it's going on? How about the
special hands-on
class you worked so hard to
put together
- it's a great idea but how
are you going
to get people interested?
- Run an "always open" store for late night shoppers.
- Offer free downloads and give-always, a great
way to get people coming back
for your latest
message over and over again.
- Collect information for your in-house mailing
list - these are people that actively came looking
for what you sell - don't let
them get away
without finding out who they
are!
- Promote special offers, closes outs and offer
slow moving goods at special
prices to turn
inventory - a great tool that
gets your walk-in
customers out of the habit
of waiting for
the next big sale (and they
don't even have
to know its you!).
- And much, much more limited only by your imagination!
People who find you on the web
didn't just
wander past your shop and decide
to come
in. They came looking for what
YOU sell.
Do you really want to pass up
a chance to
present your message to these
people? Can you afford Not to have an Internet presence?
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We at Kamena & Associates know what it
takes to design, promote and
maintain your
website. No matter your level
of computer
literacy, we can provide both
design and
maintenance. (Click here to find out more!)
Don't wait - join the 21st century
today!
Contact us now! |
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