K&A Website Development Rates.

Introduction:

When I explain to a curious acquaintance or potential customer that part of what K&A does for it's clients is to develop their websites, I often get questions about exactly what we do and how much it costs.  Well, it's a complicated question because websites are all different.    In an effort to put together a starting point, the following are some rough numbers.  Before taking on a website project for a customer, K&A develops a Website plan, similar to a marketing plan but within the specific medium of a website.

Website Development Plan - Before taking on a website project for a customer, K&A develops a website marketing plan, similar to a business marketing plan but within the specific medium of a website.  This plan will detail the tasks to be completed by K&A in the development of the website. It will also detail the information and tasks that must be completed for the customer in order for the site to be successful. 

Developing this plan runs between $100 and $200, depending on the complexity of the site being developed.  (A sample proposal can be seen by clicking here - it will open up in a separate window).  This fee is paid at the time of the plan development, but if the site decides to go forward, we will credit it toward the site development costs.

Initial Setup - Registration of domain names, server set up costs and the like typically run about $50 to $100, depending on the server hosts and a few other factors.  The domain name registration is a fee paid for the name you wish to us in the web (for example, we are kamena-associates.com).  A search will be made to see if the name you select is available, so it might not be a bad idea to have a back-up or two if you think that your first choice might be in use by somebody else.  You can always try to look up a name you like and see if you get somebody else's site.  If you get a "can't find or resolve address" error message, there is a good chance the name is available.

Website Development:

This is the area where the most variation of costs occurs.  A website can be a few "pages" (a page is generally one screen of information and / or pictures) or it can be hundreds of pages.  The following are some examples of typical sites.  Following also some additional costs to consider.

Small Site - This is a site with a 2-3 pages that typically supports a single product or service.  It might include a page of product information with pictures, a page of contact or ordering information and another page with a FAQ - a list of Frequently Asked Questions.    This type of site, depending on the detail and time to develop could cost anywhere from $100 - $300.

Medium Site - This is a site 8 to 10 pages in size that typically supports a small retail or service business.  It might include several pages product or service information with several pictures each.  It could also include an "about us" page, a portfolio section, with descriptions and images of previous products or jobs.  Another few pages would cover contact and ordering information and a FAQ page.    This type of site, depending on the detail and time to develop could cost anywhere from $200 - $500.

Medium to Large "expertise" site - This type of site is perfect for a professional that needs to show an ongoing expertise in his/her business area.  This type of site might start as an 8-10 page site, but continues to grow as articles and information are added.    This type of site would be approximately $200-$500 to develop, but would be ongoing as new information as added.

Large Site - this are an area where we could only estimate after we had more details.  A very rough estimate might be $30-60 per required pages.  So a 10-page site would be $300 to $600 and a 30-page site might be $900 to $1800.  In many cases, this is a site that starts smaller and grows over time. 

Other related considerations -

Photography Many sites make extensive use of photographs and other images.  These can come to K&A in three ways - your digital photographs, your traditional (paper) photographs and images that K&A creates or photographs.  Since these images greatly enhance your site and your business's reconizability, don't underestimate the impact.  Depending on how "web ready" these images are, they can add to you site's development costs.  A rough estimate might be $5 each for clean images that are scanned from your photos. Also, most images require some editing (aka Photoshop work) for resizing, color correction, sharpening or cropping for website use and these tasks will also add to the totals (some of this work is included in the estimates provide above, but if your site requires a lot of photo work, you might want to consider that as you review these estimates.)

On going maintenance - Web sites get stale faster than bread!  Users who visit your site more than once are often looking for fresh content, new images and proof that you are still out there (unfortunately, there are a lot of abandoned websites that are still "up" but not really supported anymore.)  K&A will keep you website fresh will new images, content and product or service information.  Generally this kind of program is based on weekly, monthly or quarterly updates, but the frequency can be geared to your particular business.  Typical rates are $50 to $100 per update cycle, depending again on the complexity of the work involved. 

Housekeeping and Site Overhaul's - Upfront, keep in mind that your website will need to have some "housekeeping" done occasionally.  While it depends on the volume of posts and information, it would be safe to figure these costs as 5 - 8 hours once to twice a year.  This clears away outdated information and keeps all the "behind the scenes" files organized and structured.  Periodically, you may also wish to "overhaul" the site, changing images, colors and navigation tools just in the name of keeping it "fresh."  This would be done via a quote as these types of products vary a great deal in required effort.


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