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There are lots of cliches that
go along with
planning, with perhaps the most
well known
being: If you don't know where you're going, how
will you know when you get there?
It may be a cliche, but it's
also true. To
often, people go into business
to do what
they love, but their business and marketing plans are
non-existent.
You maybe doing what you love,
be it creating
toys or photographing nature,
but if your
business has no direction, you
won't get
very far! In cases like these,
more times
then not, your business will flounder, leaving an otherwise talented individual
wondering why his or her "skills"
were not up to the task.
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Just a few things to include in your business
plan
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Create an inventory of your strengths and
abilities
(Be honest - what you can't do
is at least
as important a consideration
as what you
can do!)
Plan to deal with your weaknesses
(Don't worry that you can't do
everything
- many skills that you don't
have can be
purchased or "leased', allowing
you
to focus on what you can do while
still addressing
what you can't!)
Clearly defineyour business goals
(Do you want to create a legacy
for your
kids, or just make a comfortable
living that
gives you time for other things?)
Define who or what represents your best potential
customers and what you will do
to get your
message where they will see it.
(Don't kid yourself into thinking
that just
because you are the best at what
you do,
the world will be a path to your
door. That's
not the real world! It takes
work to create
desire, even for the finest,
most necessary
of products or services. You
will need a
strategic plan to reach your
best potential
customers and make them want
to buy.)
Truth be told, planning is just as important as are skill and talent, which is why we at Kamena & Associates
place such a high value on creating
a solid
business plan.
Contact us today about creating first a business
plan, and then a marketing plan.
These plans
will spell out clearly defined
goals and
directions for your business
so that you
can get on the right track, and
see it grow
and prosper.
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Don't let you skills and talent go to waste
because you don't have a plan
for your business.
We at Kamena & Associates
know how important
it is to have a plan and
can help you craft one that's
right for you
and will help you meet your goals!
Don't wait - it's time to create a road map for your
business! Contact us now! |
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